Delhi: Latitude 28N Longitude 77E
The purpose of field marketing activity is to provide sales and marketing, and customer service strategies - all based on the deployment of activity-specific trained personnel on a short-term basis.
The advantage of field marketing is that you are able to deploy personnel without the cost of recruitment, and the overheads of full-time employees. Instead, you can gain access to trained personnel for short periods of time.
Field activity is divided into two main types:
market assessment - which includes:
product in-store relabeling
and customer experience - which includes:
product sampling campaigns
exhibition, conference or outdoor event stand manning
auxiliary sales forces
When economic constraints force companies to cut-back in the numbers of people they employ direct, field marketing can provide a highly cost-effective means of ensuring you have the people you need for field activity as and when you need them.
And there's nothing that gets results quicker than face to face contact.
Products and services
Analysis and reports, auditing, auxiliary sales forces, BR stations, conference manning, crisis management, CTNs, data capture, management, analysis and reporting, database creation and management, door to door canvassing, entertainers, event management, exhibition personnel, field briefings and trainings, handling, in-store consultants, in-store demonstrating, lead generation, leaflet distribution, market research, merchandising, mobile exhibition units, mobile teams, mystery calling and shopping, on-trade party nights, pan-European coverage, personality personnel, POS placement, re-labelling, road shows, sampling, shopping centres, theme parks and motorway service stations, store openings, supervision and support, telemarketing, venue booking.